LATEST ARTICLES:

Nobody's Fools, The Times (Raconteur)
Wednesday, July 01, 2009
From recipe tips to roosters on Web-cams, many branded ‘aps’ on mobile phones are designed by boutique digital agencies, like Stockholm, Amsterdam and New York City-based Perfect Fools. James Silver meets the firm’s CEO, Patrick Gardner.

Pecking away at a keyboard in his Broadway office in Manhattan’s Midtown, Patrick Gardner is downloading ‘live’ pictures of Claudio, a rather magnificent Mexican rooster.

David Eastman, The Times (Raconteur)
Wednesday, July 01, 2009
JWT, whose clients include Diageo, Johnson & Johnson and Microsoft, recently appointed worldwide digital director David Eastman to oversee the global agency’s push into digital. He talks ‘personal media’ and tipping points with James Silver in New York.

The idea came out of advertising giant JWT’s branch in San Juan, Puerto Rico. Entered for last week’s Cannes Lions festival, the campaign for Centennial Communications, was entitled Phonestar and is perhaps best described as ‘American Idol - on a mobile phone’.

'The Max Factor', Total Politics
Thursday, June 18, 2009
He has helped expose almost every political scandal over the past 20 years. So what did Max Clifford make of the expenses crisis? By James Silver.

Pick a tabloid scandal involving a politician or a celebrity at random from the past 20 years, and there's a pretty good chance Max Clifford's fingerprints are all over it.

'When Advertising Gets in Your Face', Wired
Thursday, June 04, 2009
Hidden Persuaders: hidden face-analysis surveillance is monitoring you. By James Silver

In a hardware superstore in La Défense, on the western fringe of Paris, a well-heeled 40-something couple push a trolley along an aisle. Around them, strategically placed digital advertising display screens flash and babble.

James Silver is a feature-writer and interviewer, who specializes in the media, politics and society. He has presented current affairs documentaries for BBC Radio 4, and has written for a range of publications including The Guardian, The Times, Wired magazine, The Independent, The Evening Standard, The Observer, The Independent on Sunday, mediaguardian.co.uk, BBC News Online, Sky News Online, Media Week, Press Gazette and Total Politics magazine, to which he is a contributing editor. Among the well-known figures he's interviewed are: Clive James, Sir Richard Branson, Norman Mailer, Boris Johnson, Alistair Darling, Lord Tebbit, Sir John Stevens, Sir Stelios Haji-Ioannou, Carl Bernstein, Christiane Amanpour, Robert Peston, Jonathan Franzen, Ian Rankin, Irvine Welsh, Michael Mann, David Fincher, Piers Morgan, Richard & Judy and Jeremy Kyle. From 1995-2002, James worked for the BBC. He has presented more than 50 documentaries for Radio 4, 5 Live, the World Service and American Radio Works, also reporting for Radio 4’s File on Four, Profile, Crossing Continents and From Our Own Correspondent. In 2000, he was part of the team which won the Sony Gold Award for News. His career began producing late night radio shows on politics with Vincent Hanna and lifestyle with John Diamond.

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