Sindy Redesign

Sunday, June 03, 2007

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After much hype about a radical revamp, the Independent on Sunday looks...well, pretty much the same to me. Yes, they've axed a magazine. And there's an ad on the back page. And the layout is a mite cleaner. Oh and there are now clickable words or phrases in the copy (I'm not sure what purpose that serves for buyers of the dead tree version?). Compared with the daily - and practically everything bar the Daily Star - it still feels incredibly thin, news-wise. News 'bites' are fine for a tube or bus ride. But at the weekend the evidence is that people want a Sunday Times-style doorstopper package. "Everything you need to know on a Sunday. Nothing you don't", declares the Sindy's new slogan. 'Less is more' is an attractive proposition (particularly for a loss-making title). But I'm certain it's not one which works when applied to the Sunday newspaper market.

Posted by James Silver - On Sunday, June 03, 2007

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