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'TV quiz shows', The Guardian
Monday, September 04, 2006
‘Money for nothing: Interactive quiz channels are a lucrative new source of income for broadcasters. But James Silver asks if they are playing a dangerous game with vulnerable viewers’.

It is "Crazy Wednesday" on The Mint, ITV1's newly recommissioned overnight quiz show. One of the presenters, Beverley French, grins maniacally at the camera. "Look at the size of the prize . . . £21,000!" Cue random canned cheering. "Just pick up the phone!" shouts French. A phone rings. "Hello, who's that?" A slightly befuddled voice replies: "Emma from South Wales."

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