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'The Comedy Manifesto', The Guardian
Monday, June 05, 2006
The comedy manifesto: This week the New Statesman aims to break away from its joyless leftwing legacy with a radical revamp. James Silver asks if writers like Julian Clary will boost sales

John Kampfner has a thing for slogans. When he took over the editorship of the New Statesman a year ago, he declared that the magazine would be about "intelligence with edge". "Edge" is one of those rather meaningless words used at media brainstorming sessions, but almost nowhere else. For the record, Kampfner defines it as: "Rattling cages, getting under the skin of issues, breaking stories, antagonising authority and never letting up. It's not about throwing little pebbles, it's about throwing socking great rocks."

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