SEND TO A FRIEND:

Enter a message?

* Required information

The details you provide on this page will not be used to send unsolicited e-mail, and will not be sold to a 3rd party.

Message being sent:

David Eastman, The Times (Raconteur)
Wednesday, July 01, 2009
JWT, whose clients include Diageo, Johnson & Johnson and Microsoft, recently appointed worldwide digital director David Eastman to oversee the global agency’s push into digital. He talks ‘personal media’ and tipping points with James Silver in New York.

The idea came out of advertising giant JWT’s branch in San Juan, Puerto Rico. Entered for last week’s Cannes Lions festival, the campaign for Centennial Communications, was entitled Phonestar and is perhaps best described as ‘American Idol - on a mobile phone’.

Click here to view full article